What we're about
Upcoming events (2)
We are excited to join our counterparts in Australia, the Sydney Behavioural Economics Network (BENSyd), for this online event. A late evening session with a leading academic researcher in the intersection of behavioural and data science tackling a very relevant topic. Notes from Sydney Behavioural Economics Network. BENSyd is thrilled to welcome Professor Ganna Pogrebna to present on "Behavioral Data Science of Diversity and Inclusion in the Workplace". *Introducing Professor Pogrebna Ganna is Professor of Business Analytics and Data Science at the Sydney Business School and a Lead for Behavioural Data Science at the Alan Turing Institute. Blending behavioural science, AI, computer science, data analytics, engineering, and business model innovation, Ganna helps businesses, charities, cities, and individuals to better understand why they make decisions they make and how they can optimize their behaviour to achieve higher profit, better social outcomes, as well as flourish and bolster their wellbeing. Her recent projects focus on smart technological and social systems, cybersecurity, human-computer and human-data interactions and business models. Ganna received the UK TechWomen100 award in January 2020. She is also a frequent blogger on behavioural data science at the Data Driven YouTube channel and on cybersecurity as a behavioural science at the CyberBitsEtc blog. *Summary Behavioural Data Science refers to a new cross-disciplinary field, incorporating both natural and social sciences, which helps design new modelling approaches in order to better understand and predict 3 strands of behaviour: (i) human behaviour (e.g., consumer decision making); algorithmic behaviour (e.g., detecting and preventing algorithmic bias as well as understanding the interactions between algorithms and humans); and systems behaviour (e.g., designing complex but effective systems to maximize people’s potential). This talk will showcase several projects, which use behavioural data science to analyse, predict, and, ultimately, increase diversity in organizations as well as society. Combining decision-theoretical modelling, text analytics and experimental methodology, we show how leaders can influence organizational culture to achieve better economic and wellbeing outcomes through building more inclusive environments.
Update. Bookings are now open with a few places remaining. You will need to reserve your place on the website below to attend this session. Find out more - www.behaviouralbydesign.co.nz/masterclass Book now - https://forms.gle/7igb6NVUW3ScnkeZ9 . . . Over the last 2-3 years, many have asked us for learning resources and additional support to apply behavioural science in your work. Drum rolls.... We have crafted a Behavioural by Design Masterclass to equip you with behaviour change tools for your policy and customer experience challenges. 20 August 2020 | Te Papa, Wellington 1-day Masterclass Fees. $820 + GST *Limited places remaining - Please book now to reserve your place* Masterclass Outcomes. Learn - Understand how the brain works and learn practical models of behaviour change Apply - Adopt methods from behavioural science in your toolkit to solve challenges Qualify - Become the Behavioural by Design Ninja™ in your team with tools for behaviour change Overview. From policy makers in the UK Cabinet Office to experience designers in Silicon Valley, the fields of behavioural science and human-centred design have rapidly emerged as the most sought skills for developing innovative solutions. The concept of ‘nudge’, as popularised by nobel prize winner Richard Thaler, showed how small psychological changes can make a big impact. This masterclass dives into decades of research and case-studies in the field of applied behavioural science. We embed these learnings into the design thinking process to make these tools more accessible for you.You will walk out with the knowledge, insights and toolkits to create behaviour change solutions in your organisation. Requirements. This course is open for anyone with a curiosity in human behaviours. No prior knowledge is required. Who is this for. > Senior leaders and entrepreneurs > Service design teams > Policy advisors/ analysts > Product owners & managers > Marketing & communication teams > User experience teams > Research & insight teams > Business intelligence teams > Agile project teams Facilitators. Vishal, Chief Behavioural Scientist Vishal is on a crusade of making behavioural science more accessible. He is a global practitioner, with an MSc in Behavioural Science, and former Head of Behavioural Science at Ogilvy NZ, having applied behavioural insights for NZ Police, Corrections, ACC, EECA, Rebel Sport, Westminster Council (UK), Adobe (India), American Express (UK), Starbucks (USA) and many more. Vishal leads the Wellington & Auckland Behavioural Economics Network, a meetup and think-tank bringing together academia, public sector and private sector to tackle socially relevant issues. Tania, Design Thinking Strategist Tania is all about creating and designing human-centred solutions. With a background in digital, content, UX and research. She’s worked across both government and the private sector finding smarter and easier ways to use research and insights to create user-led ideas. In 2017, she was a speaker at UX New Zealand talking about the huge shifts she’d made at ACC in their approach to creating content “Human-centred from the Inside Out: Designing Content That Works for Everybody”.