But Why? Designing For Strategy - Michelle Schulp

ABOUT THE PRESENTATION
Designers and non-designers alike can get caught up in the aesthetics and functionality of a website, and forget that every decision made should be supported by an underlying strategy. We will discuss how to find your site's primary call to action and create experiences that support that goal. We will also evaluate design choices of many well-known sites as we examine how they help (or hinder) common goals. Whether you're a designer, developer, or a person maintaining a site, you will come away with a critical eye for evaluating design patterns and a process for narrowing down a design strategy.

ABOUT THE PRESENTER
Michelle is an independent graphic designer and frontend developer in Minneapolis. Before beginning her career, she studied Visual Communications, Psychology and Sociology. As her work progressed, she also branched into front-end development and user experience design. This combination of disciplines led her to adopt a strategy-based approach to design, focused on solving tangible problems and achieving real goals based on how people think.

Now, she collaborates on projects with clients ranging from solopreneurs to enterprise. She loves the open source community, and when she is not working on projects she speaks/volunteers/organizes for events and organizations around the country. Her passions are communication and empowerment, and she believes in the power of "Why?"

ATTENDING THE MEETUP
This event will be ONLINE ONLY at https://meet.google.com/bxb-yxqc-soq due to current guidelines on restricting human contact during the COVID-19 pandemic. It will be broadcast at 6:00 pm on Thursday, June 17th, 2021 as a live Google Meet.

Participants are asked to mute their audio when the presentation begins. Please hold all questions until the end. After the presentation concludes, the presenter, organizers, and members of the meetup will be discussing the presentation, answering questions, and socializing in video conference mode.

This presentation will be recorded! We will post it to our YouTube channel, but without the interactive Q&A at the end.

Please subscribe now at https://www.youtube.com/channel/UCqesdRkxvQAolWo9v8dE11A to receive the notification of when this and future video-based meetup recordings are posted.

Please also RSVP so that we'll be able to get a headcount for tracking our attendance. If you cannot attend, please cancel your RSVP for an accurate headcount.