SEO! If you have a website, EVERYONE says you need it, but you're not sure exactly what it is and how it will help you grow your business. Do you need to hire an agency to do this for you or can you do it yourself? Where do you start? If you do hire an agency, how do you know they're not ripping you off?
In this Meetup, we will explore what Search Engine Optimization (SEO) is, why it is important and how can you use it to make your business competitive without breaking the bank. We will learn the scary technical terms like "Meta Data", "Schema", "Structured Data", "Backlinks" and many others.
Starting with basics, we will talk about what factors Google and the other search engines use to rank your site for a particular keyword or phrase (there are more than 200 elements). We will look at why Google changes things so often and how to avoid being caught by surprise when they do. We will talk about accepted "Best Practices", the difference between "White Hat" and "Black Hat" SEO and why it matters to you.
While it is impossible to learn everything about SEO in one sitting, with each Meetup, your understanding of SEO will deepen. You will learn what you can do to improve the rankings of your website on your own and what specific questions to ask any professional that is working on your site. We will talk about how to set up Google Analytics and learn about other tools (some FREE) to review the Key Performance Indicators that will measure how you are doing.
Agencies can charge anywhere between $200 and $2500 a month for SEO services, and many are ineffective. The goal of this meetup is to arm you with the information you need to make smart decisions about SEO Services. Join us at the next Meetup.