"Did The Truth Matter?"

During the most recent election campaigns, the two major parties, as represented by the presidential candidates and their surrogates, lodged many claims and counter claims that were, at best, distortions of the truth. Often, even after fact checkers had characterized such statements as “misleading” or “false”, the statements were often brazenly repeated, often with the defense, “We’re not going to let fact checkers run our campaigns.”

Does the truth any longer matter in politics? Has the sentiment “all politicians lie” taken such firm hold that the "facts” have been rendered largely irrelevant? Do we subconsciously know that NO candidate who consistently speaks the truth has any chance of being elected in today’s political climate and therefore ignore the “lies” of our own candidate (presumably selected on some basis other than his or her honesty) and point out only the “lies” of the other candidate? Did the actual truth of the many claims and counter claims play any significant role in determining the result of this year’s election?