The purpose of "Women in Digital Switzerland" is to connect women working in digital in Switzerland, encourage thought leadership, networking, and sharing best practices through discussion and presentations. This group is open to women currently working in the area of digital marketing or who are interested in exploring digital opportunities. We are currently holding monthly meetups in Lausanne, Geneva, Zurich and Saint-Gallen. If you'd like to get involved in hosting a city meetup in other cities, please feel free to contact Taissa Charlier, founder and president of WDS.
Monthly Meetup schedule:
Geneva: 3rd Tuesday of the month
Lausanne: Last Wednesday of the month
Zurich: 1st Thursday of the month
This group was founded by Taïssa Charlier in 2014 and is co-managed by Kelly Hungerford. Thanks for joining us!
If you want to stand out in a crowd of products or services similar to the one you offer, you’ll want to focus more on customer experience. Focusing on the interaction between your brand and your customers and ensuring that you are leaving them with a good impression will go a long way.
Join us on Wednesday 30 September at 6.30 pm for a free webinar with the CRM expert Fanny Tribalat, who will go through ways to hand-hold your customers through the various stages of their lifecycle, using automated journeys. The webinar will also help you understand where to start with customer journeys, how to build personas, map the touchpoints, understand the customer lifecycle, design journey flows.
About the speaker:
Fanny is passionate about customer-centric culture and CRM tools to support effective marketing and sales. She has 14 years of experience in retail luxury marketing and a strong interest in one-to-one marketing.