PANEL - The Difference Between B2B and B2C Product Management

The fundamentals of Product Management (see below) can be applied to any business.

• Problem Before Solution
• Get Out Of The Building
• Tie Deliverables To Strategic Intent
• Do Less More Often
• Show And Tell

But, there is a difference in the way that these principles are accomplished in organisations that sell products and services to other businesses (B2B), and those that sell products and services to consumers (B2C).

Come and learn the difference in how Product Management is carried out in these types of organisations.

**** MEET OUR WONDERFUL PANELLISTS ****

Candice Liew - Head of Vitality Product and Marketing, AIA Australia
Candice is the Head of Vitality Product & Marketing for AIA Australia. AIA Vitality is the science-backed health and wellness program of AIA Australia, the life insurer whose vision is to champion Australia and New Zealand to be the healthiest and most protected nations of the world. She has over 10 years of experience in business strategy, product management and marketing across wealth management, superannuation and life insurance sectors.

Sally Higgs - Senior Product Strategy Manager, PageUp
Sally is a Product Management Professional who has over 15 years experience in selling and building products in the B2B environment. Leveraging degrees in Law and Information Systems she has worked across financial services, accounting and payroll and is now focusing on the product strategy for leading edge talent management software company PageUp People. She loves nothing better than simplifying business processes and has lead successful product design for small Australian and New Zealand Businesses right through to Global Conglomerates. When she is not busy at work she is exploring the Victorian High Country in a four wheel drive or working in Emergency Management as a Volunteer for the State Emergency Service.

Ándrea Titter - Head of Product, Wealth & Capital Markets, Australian Unity
Ándrea is a product management professional with experience across B2C and B2B in financial services. Her current role at Australian Unity includes a wide portfolio of products that service institutional clients through to direct customers in wealth and capital markets. She has previously worked at AustralianSuper as Senior Product Manager - Retirement where she built out a strong direct offering in a market that is typically intermediated. Ándrea uses her experience in operations, management consulting and IT, combined with a deep respect of data and market research, to build strong propositions that meet consumer needs.

Sarah McWhirter - Senior Product Manager Customer and Commercial, Sportsbet
Sarah is a Senior Product Manager at Sportsbet, Australia’s largest online bookmaker. Like many Product Managers today, Sarah didn’t set out to have a Product Management career. She stumbled across Product Management while working at Carsales 8 years ago, fell in love with it and has been a Product Manager ever since. In her role at Sportsbet, Sarah’ focus is to leverage customer obsession to create strategic advantage and a compelling platform proposition, this has included covering products from content to responsible gambling to re-platforming

Harika Mamidi - Digital Product Owner, BUPA
Harika is Product Owner at Bupa, a health insurance provider. She owns the self-service products vision, strategy and roadmap for website and app. She enjoys creating digital solutions that delight customers and users and has extensive experience working in both B2B and B2C products. Harika, like many others, got bumped into Product Management and hadn't planned to land here but enjoys the diversity of the role and the opportunity to bring together her passion for designing seamless customer experiences that deliver optimal business value.