SEO Training Workshop - Keyword Research Like A Pro

NOTE: Due to the large attendance for this workshop, we'll be meeting in Room 161, not Room 166. Room 161 is in the middle of the south wing of the first floor. We'll have signs out.

Figuring out what the right keywords are is one of the first and most important steps of search engine optimization. If you are a beginner this is a great place to get started on the path to getting more of the right visitors to your WordPress website or blog.

Learn how to do keyword research for SEO like a professional search engine optimization strategist in this hands-on workshop.

We'll cover inbound marketing strategy, Google monthly keyword volumes, competitor research, and keyword intent (how to differentiate between informational Google searches and keywords used when people are getting ready to buy). Once we have identified good keywords to use for your business and have them on a spreadsheet we'll go over the best places to use those keywords on your website and beyond.

Things to bring:

• Your laptop,
• your Google account login
• the admin login to your WordPress website.

We'll be using UberSuggest for our keyword research tool.
https://neilpatel.com/ubersuggest/

What you will leave with: The knowledge of how to think about keywords in a more strategic way and how to use different keyword tools to identify the best keywords to use for your WordPress website, blog posts and more.

This hands on workshop will be led by Bruce Jones, owner of 1ON1 SEO Training, a seasoned SEO strategist and trainer with over 15 years of inbound marketing experience.

https://www.linkedin.com/in/brucejones630/
https://1on1seotraining.com/

A blog post containing the live slide deck is here: https://1on1seotraining.com/free-seo-training-workshop-at-wordpress-naperville-meetup-group/

Our usual schedule is:

6:00 pm - 6:20 pm Networking
6:20 pm Introductions
6:30 presentations & discussion begins.

Note: We will be in Room 161. See floor plan of building here: https://www.niu.edu/conferencecenters/naperville/event_spaces/floor_plans.shtml