Transform Google Analytics from a maze of baffling figures to a robust optimization tool that drives the success of your WordPress projects. In this session, you will learn how to "cage the beast" that is Google Analytics allowing you to achieve insights that actually matter.
We will cover how to move beyond stock metrics to track meaningful engagement and conversions. Start scoring referrers, content, website changes and much more allowing you to uncover the most effective opportunities for improvement. Finally, learn how to integrate reporting to empower smarter data-driven decisions.
For those who are determined to create impactful websites with online marketing that maximizes results, this talk will deliver actionable items you can implement as soon as you get back into your office.
Featured Speaker: Tom McCracken is a 20+ year web industry veteran. He has a blended background ranging across web development, UX, marketing, content strategy, data analysis, and agile project management. His passion is helping organizations leverage technology to drive business impact.
Tom has consulted on over 100 interactive projects for organizations such as AT&T, U.S. Bank Corp, Simon & Schuster, IBM, Miami Dolphins, NEC, McDonald’s, SMU, Abbott Labs, Pratt & Whitney, ADP, E*TRADE, Nationwide Insurance, and Tektronics.
An avid open source contributor, he has built more than two dozen Drupal modules and WordPress plugins. Today, his core focus is developing results-oriented, data-driven tools to enable teams to deliver decisively better web experiences and ROI.