Driving Traffic with SEO

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Website owners and bloggers have so much to think about – sometimes it’s easy to overlook SEO. But what good is your website or blog if no one sees it? This meetup will go over some of the basic principles and best practices around SEO, divided into three parts:

Part One: Basic principles and best practices around SEO

Melissa Cahill will go over her "standing room only" presentation from WordCamp NYC:

Basic SEO concepts Keyword research and implementation Out-of-the-box WordPress features for SEO Part Two: Backlinks and why you need them.

Presented by Jonathan Goodman

No SEO campaign would be complete without a backlink strategy. Backlinks are one of the multiple data points Google reviews to determine how a website will rank in the search engines. This presentation explores exactly what they are, why they are important, and how you can get more of them. This presentation will be interactive and includes an on-the-fly competitive backlink analysis for one or two attendees. So if you'd like to see how you hold up against your competitors find me before the presentation and supply me with your website address along with four of your competitors websites.

Part Three: Commenting: SEO Below the Fold

Presented by Jon Hegranes

An active and engaged commenting community is a powerful way to drive additive SEO. Both search engines and publishers are realizing the unique value of comments -- which provide freshness lift and rich new content to an otherwise stagnant page. New comments and user-generated content also enables the ability for that content to be shared via both links and the social web -- in total putting more links back to your site. There is a technical component to SEO-optimize your comments, just as you would with images or any other part of your site, and we'll go into this as well. Overall, commenting isn't just about community building, but developing crawlable content for search engines to feed on.

Part Four: Demonstration of the WordPress SEO Plugin from Yoast

Presented by Melissa Cahill

Installing the Yoast SEO for Wordpress plugin can help you improve your site’s visibility and rankings in search results and add clarity for your readers. A walk-through of the basic features, including the all-important “snippet-preview.”

About the Speakers:

Melissa Cahill is a top-notch problem solver, dedicated to helping clients with their web technology challenges. After 15+ years experience in applications development, content management, and marketing/communications projects, in 2010 Melissa launched Panoptic Online Marketing, a full-service Internet marketing agency providing integrated solutions for small businesses seeking to leverage their online presence through SEO, SEM, paid search advertising, email, social media and SMS (text message) marketing. She is also a founding member of the Tadpole Collective (http://tadpole.cc/), which provides expert WordPress hosting and support.

Jonathan Goodman started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He is currently the President of Halyard Consulting (http://halyardconsulting.com/), an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan holds an MBA from Fairleigh Dickinson University, an MS from the College of New Rochelle, and a BFA from the Ringling College of Art and Design. Jonathan spent five years as the professor of Internet marketing at the Silberman College of Business at Fairleigh Dickinson University. He has spoken at numerous conferences and conventions running the gamut from higher education symposiums to music industry conferences.

Jon Hegranes works at Disqus (http://disqus.com/), the web's ubiquitous discussion platform -- powering 1.6+ million sites and over 5 billion monthly page views. He also serves on the board of directors of the Global Press Institute. Previously, he founded and sold a web startup, now part of Zaarly. He's a 'Horned Frog', with an undergrad at TCU, and a MBA from Thunderbird - the #1 ranked school on global business. Jon is a lefty, plays a lot of Angry Birds, and continues to work on improving his Chinese.