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The purpose of WorkHacker is to educate students, current digital workers, those seeking opportunities in digital marketing, and people working in the new age of information. It will also help attendees become more informed about the digital marketing space in the shortest possible amount of time. The conference will also focus on using digital strategies for attendees to better market themselves, or their companies, and to find better opportunities in an ever changing marketplace. Topics focus on personal branding, passion, finding the right fit, and elevating opportunities through various certifications demanded by various digital hiring entities. We have variety of top speakers from North Texas, and from around the country who come to Dallas, just to talk to this group. An ancillary purpose is to help businesses connect with talent in the area. Currently there is a negative unemployment rate in digital marketing. Persons with as little as 6 months job experience are able to "leap up" to better paying jobs. This has left a gap in entry-level experienced digital marketers needed to serve a variety of small businesses, enterprises, start-ups, and agencies.

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