"Wayfinding, and orientation are key to people's ability to understand and trust documentation. In this talk, Elle Geraghty, consultant content strategist (http://www.ellegeraghty.com/), will share a framework for creating awesome information architecture using case studies and highlighting where things can go wrong. A not to be missed event”
About the presenter
Elle Geraghty is a consultant Content Strategist in Sydney Australia. She has been working with content for over 15 years as a content strategist, analyst and journalist.
Elle takes an evidence based approach to content strategy, using research and analytics to link the needs of users and authors with business objectives. Elle founded the Sydney Content Strategy Meetup and is a regular speaker at various conferences and events. She has worked with Qantas, Atlassian, the Art Gallery of NSW, the Australian Museum, Virgin Mobile, Foxtel, Amnesty International, the NSW Government, Guide Dogs and the ABC. She has a Masters in Information and Knowledge Management and a BA in Communication (Journalism). Elle blogs at www.ellegeraghty.com.
