Genesis of a Specialist Technical Marketing Agency

In early 2017 Matt got the itch to start running his own business using the skills he'd learned writing about the software he'd shipped for Intel and SUSE. What started out as a tech writing business quickly turned into something different when he listened to what customers needed the most: specialist technical marketing. This talk will cover how his agency, Read Modify Write, got started, how it pivoted to content marketing and copywriting, and the lessons learned along the way, along with advice for anyone wanting to start their own company.

Matt Fleming is an open-source maintainer turned marketing consultant and the founder of the marketing agency, Read Modify Write (https://www.readmodwrite.com).