At this Product Management Meetup, Krešimir Mudrovčić from Five will talk about how they managed to multiply revenue in Rosetta Stone mobile apps.
He will go through several key points of using big data (buzzword #1) from millions of users and user-focused approach (buzzword #2) to drive product decisions. By continuously experimenting and optimizing the product and growth marketing (buzzword #3) outside of the product they have managed to reach record high metrics.
Five is a digital agency providing product research, design & development, and growth marketing to various clients across the world. Some of the best known Five’s clients are Rosetta Stone, Marriott Hotels, Napster, AccuWeather, Squarespace…Products made by Five are used daily by more than 40 million users and range from enterprise to consumer products across various industries.
About Rosetta Stone
Rosetta Stone is an education technology software company best known for its language learning method and software which was pioneered more than 23 years ago. Rosetta Stone's language division uses cloud-based solutions to help all types of learners read, write and speak more than 30 languages. Whereas outside of the USA Duolingo is a better known product, in the USA more than 85% of all population has heard of Rosetta Stone and the brand is practically a synonym for a language learning software.
Krešimir is a Senior Product Manager at Five where he manages Rosetta Stone award-winning mobile apps. Prior to Five, he worked at Skype & Microsoft for 3.5 years as a Developer and Product Manager. He is results-oriented and is passionate about data-driven and user-focused approaches to product development.
He has a Master’s degree in Electrical Engineering and Computing (FER) with his final thesis in image processing and neural networks.
You can find more info about Krešimir on
18:00 - 18:15 --- Meet & greet
18:15 - 19:00 --- Krešimir Mudrovčić (Five)
19:00 pm - ∞ --- Q&A & Networking