The UX Flywheel: How UX Strategy Enables Effective Marketing Teams

No one wants to feel “marketed to” anymore, but there are still some brands people love. People only read headlines, but somehow, they spend hours online and know every line of their favorite movie.

What’s the difference? It’s user experience (UX).

Think of it this way: Your customers (and future customers) are already in the driver’s seat. Marketing is the vehicle that gets them to your product. UX is the roadmap that keeps them happily on track.

The UX Flywheel is a strategy model we’ve developed at Blink. This talk offers a compelling definition of strategy and an alternative to the “marketing funnel.” It will inspire you with UX stories about brands you’ll recognize. You’ll learn how UX can help identify opportunities, envision new services, introduce new products, and increase customer lifetime value.

⏲️Presentation to begin around 7pm
🍕Pizza and non-alcoholic beverages will be provided (thanks, Cozy!)
📽️ Can't make it? View the livestream at twitch.tv/blinkux

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HOSTED BY BLINKUX 🏢

https://blinkux.com
Parking info: https://blinkux.com/assets/SAN-Parking.pdf

Inspired design, informed by people. Blink is a UX research and design firm that works with great companies to create meaningful digital products, brands, and experiences. With studios in Seattle, San Diego, and Boston, Blink brings two decades of experience using our evidence-driven design process to projects for clients such as Microsoft, Amazon, Starbucks, and NASA.
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SPONSORED BY COZY 🗣️

https://www.cozydesign.com

Rational design, rooted in UX, to support startups and SMBs who don't yet have an internal design team of their own. We combine the best parts of user experience (UX) with creative design, resulting in striking brand experiences that connect with customers, partners, and sponsors efficiently and effectively. No vision quests for inspiration. Just pragmatic collaboration and efficient results built by big-agency survivors with decades of experience.

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PRESENTED BY SAN DIEGO DIGITAL DESIGNERS 💬

https://sddd.org

It's so easy to put your head into your screen, and so many of us work alone or on very small teams. And those of us on large teams need to remember the world outside those large teams. This group is intended to help us stay connected, get out of our holes; to always have someone to talk with about trends, workplace issues, design tools and approaches, job opportunities, and digital culture. 380 local designers and counting… join (free!) at sddd.org