SEO: How understanding search engines can boost your fashion business

Over the past 10 years, you've probably heard people talking more and more about SEO. It started with the techies, then the marketers, then the copywriters... and now, just about everyone is on about it.
And with good reason.
Search Engine Optimisation (SEO) is how websites and pages rank on sites like Google. And if you're dreaming of being the first result on Google when someone looks for your brand name, or even words to do with it, then you'll want to incorporate SEO into your marketing strategy.
This free session hosted by The Sustainable Fashion Collective with SEO expert James Taylor will look at the fundamentals of SEO for small businesses. Including:

• SEO must-haves such as title tags, meta descriptions, headings and internal linking
• Competitor analysis
• Keyword research
• Technical SEO foundation tasks
• An introduction to link building and outreach

A Q&A portion at the end of the session will ensure that you leave with a better understanding of all things SEO.

HOW TO JOIN
Register for the Zoom link here.