Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big

(originally I listed Lean Startup as the Book for this July event) But I realized (thanks Tom!) that I already posted that book for March.

So let's revisit this 'classic' - Guerilla Marketing and see what applies in the here and now

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

• strategies for marketing on the Internet (explaining when and precisely how to use it)

• tips for using new technology, such as podcasting and automated marketing

• programs for targeting prospects and cultivating repeat and referral business

• management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.