WEBINAR "Building Predictive Marketing lists using Feature Engineering"

To access this webinar, please register here: https://hubs.li/Q02hb17v0

Topic: "Building Predictive Marketing lists using Feature Engineering"

Speaker#1: Brandon Bednar, Demand Generation Manager at dotData
Brandon is a seasoned marketing professional with an MBA from Purdue University, where he specialized in information systems. In addition to his MBA, Brandon also holds certificates in data science from IBM and Kaggle. With 10 years of experience optimizing digital marketing campaigns for companies ranging from startups to the Fortune 500s, Brandon brings a wealth of knowledge and unique perspectives.

Speaker#2: Sharada Narayanan, Data Scientists at dotData
Sharada brings 6+ years of experience in Data Science and Machine Learning to dotData. Sharada is an integral part of the Customer Success team, supporting the automation of business solutions using dotData’s AutoML and Auto Feature Engineering. Sharada’s background includes diverse experiences from the retail and automotive industries working on implementing Machine Learning solutions for Customer Analytics, Supplier Analytics and Purchasing analytics.

Abstract:
Join dotData’s Demand Generation Manager, Brandon Bednar, and dotData Data Scientist Sharada Narayanan as they walk you through a hands-on example of how to leverage your in-house first-party data to build predictive audiences for targeted advertising on social channels like LinkedIn.

Join dotData to learn how we were able to boost our conversion rate by 310%, lowered our CPC rate by 18% all through the power of Feature Engineering.

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