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"No Excuses Marketing": Marketers today struggle with evolving consumer needs, declining budgets, lean staff and increasing needs for marketing accountability. In this confusing, challenging world, many marketers find themselves "hanging on for dear life," hoping to ride out the uncertain market and unclear results. This event will provide an alternative approach, "No Excuses Marketing," which leverages resources that marketers may not even know they have and proven strategies to provide real, tangible ROI faster than ever before. The end result is not only a reinvention of marketing as we know it, but a potential reinvention of your career as well.

Our speaker is Mark Price. Mark Price is the managing partner and founder of M Squared Group, a consulting firm that specializes in customer analysis and relationship marketing. Prior to founding M Squared Group in 2002, Mark was the Practice Leader for Zamba Solutions, focusing on data warehousing, marketing automation and data mining. Mark's business experience includes brand management at General Mills and Ralston Purina.

http://www.msquaredgroup.com/

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