Optimized for Humans: Using Smart Website Marketing to Engage, Persuade & Sell
Details
Note our new location at Business Accelerators in Kennesaw!
Tom Tortorici will be coming in to discuss making sure your website is "optimized for humans", something that we all need to be aware of.
SEO gets people to your website, but search engines don't make purchase decisions; humans do. By understanding how to appeal to the eye, the mind and the heart, we can use what we know about buyers to draw them in, make a solid connection, and overcome resistance. With plenty of website-makeover examples, we'll learn how to tap into both the logical and emotional aspects of purchase behavior. And to help improve our site's analytics, we'll take off our "seller's hat" and put on our "buyer's hat" to look at the websites we create from the perspective of site visitors.
As always, this is a discussion, so please come prepared to share your questions and ideas regarding this topic, as well as any other WordPress questions you might have.
The cost of the Meetup covers our cost for the meeting space, but you're welcome to pay at the door. However, please RSVP so we can save a space for you.
We'll have a 20-30 minute discussion of the monthly topic, after which we'll learn from each other and help troubleshoot our collective problems. Be sure to bring your laptop if possible, and you're welcome to bring your lunch if you'd like.
See you then!