Into the Big Leagues: Moving Upmarket With ABM

** Registration through Eventbrite**
https://www.eventbrite.ca/e/into-the-big-leagues-moving-upmarket-with-abm-tickets-88271521497
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Account-Based Marketing (ABM) is a powerful B2B go-to-market strategy that can help companies break into high priority market segments. This was the case for League Inc., a Toronto tech company innovating in the employee healthcare space. League successfully used ABM to target big brands to move upmarket, and their awesome ABM story was presented at Dreamforce this fall!

Taking it back home to Toronto, hear Evan Little (Director of Marketing & Growth @ League) and Steve Dinner (Director of Business Development & Sales Operations @ League) share how they successfully moved into the enterprise space, TRIPLED penetration rates into target accounts, and brought sales and marketing closer together than ever before.

At this event, you'll learn:

How to build, execute, and measure ABM

4 key steps (learned the hard way) for making ABM successful

How to drive healthy alignment & culture between sales and marketing

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Agenda:

6:00 - Doors Open, Food & Drink

6:45 - Presentation Begins, followed by Q&A

7:45 - Drinks and networking

Join us for food, drinks, and conversation with your B2B sales and marketing peers.

Bring a colleague (or several)—ABM is a team sport!

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Note: For this event, all registrations are being managed through Eventbrite. Register here! https://www.eventbrite.ca/e/into-the-big-leagues-moving-upmarket-with-abm-tickets-88271521497