ABM Ops: Finding, Building, & Presenting Metrics that Matter

The ABM Toronto Meetup is joining forces with the MarTech Toronto Community to bring you our first virtual event!

In your ABM journey, how do you keep a crystal clear view on target accounts and target demand? Are you focusing on the metrics that matter? How do you prove up to an executive level where you need to focus?

In this virtual session, Heidi and Dan will share expert advice on how to plan, build, and present your ABM metrics. You’ll learn how to create an "Account Hub" dashboard, segment your data, fill in missing account information, and what metrics to focus on.

Join us for this practical session that bridges the gap between ABM strategy, tactics, and data.

When? Thurs. May 28th, 1:00 p.m.
Where? Zoom webinar (link to be provided)

What we'll cover:
• Quick ABM overview
• Finding the metrics that matter
• How to build an "Account Hub" dashboard
• Presenting your data to execs
• Q&A

Since we won't be able to network over drinks & food as usual, we'll have a short session to experiment with "breakout rooms" using Zoom!

Hope to see you there.