📚 Book Club: Revenge of the Tipping Point by Malcolm Gladwell 🔥

Do you feel like you have a firm grasp on why trends explode, ideas spread, and crises spiral out of control in the modern world?

Twenty-five years after his groundbreaking classic changed how we think about social epidemics, Malcolm Gladwell is back. This month, we're diving into Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering, a provocative and timely sequel that explores the dark side of contagious phenomena. Gladwell, a master storyteller, revisits his most famous ideas to help us make sense of our chaotic, modern world.

This book isn't just a rehash of old concepts. Gladwell uses a series of riveting stories—from the world's most successful bank robbers to the opioid crisis—to trace the rise of a new and troubling form of social engineering. It’s a guide to understanding the hidden forces that shape our lives, for good and for ill.

As highlighted on Goodreads, this is one of the most anticipated nonfiction books of the year:

> Goodreads Choice Award Nominee for Readers' Favorite Audiobook (2024), Nominee for Readers' Favorite Nonfiction (2024)
> In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena... With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It’s time we took tipping points seriously.

If you're curious about the invisible architecture of our society and want to understand why things happen the way they do, this discussion is for you. Join us to explore Gladwell's latest insights and grapple with the powerful, and sometimes dangerous, nature of tipping points.