How to Build a Billion Dollar Category - Featuring Mark Organ

Achievers Tech Talks is ready to kick off 2014 with a bang! Join us as we host Mark Organ (http://www.linkedin.com/in/markorgan), founder of Eloqua (http://www.eloqua.com/) and Influitive (http://influitive.com/). Mark will talk about what it takes to create a new category and why this is important to becoming a market leader in your space. He will share five everlasting rules for building great cloud companies.

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Mark Organ is the founder and CEO of Influitive (http://influitive.com/), helping companies mobilize their advocates to produce massive increases in referral leads, reference calls, social media participation and more. Mark first revolutionized B2B marketing as the founding CEO of Eloqua (http://www.eloqua.com/) (ELOQ), the world leader in marketing automation software, which was recently acquired for $871M. In between, he was a go-to-market consultant for SaaS companies in North America and Asia. Mark has also helped over a dozen software companies successfully go to market in asymmetrical or disruptive ways as a consultant and entrepreneur. With an M.S. in Neuroscience from Northwestern University (http://www.northwestern.edu/) and a passion for understanding human psychology, Mark is a dynamic speaker with a unique vision centered not only in business success and technological innovation, but also how and why people think, act and interact the way they do.

Doors open at 6:00, and talk will begin at 6:30 sharp. Spaces are limited, so please RSVP early to avoid disappointment. As always, drinks and snacks will be served :)