Persuasive Design with Sebastian Deterding

Interest in persuasive design for behavior change has been growing rapidly in interaction design in the past years. In part thanks to that, we now have ample tools and pattern libraries to inspire us. What we are lacking, however, are focus and guidance in applying them. Usually, we get those from user research. But current research methods and deliverables arguably do not provide ready springboards.

On September 2nd designer and researcher Sebastian Deterding (http://codingconduct.cc/) with talk about how to use the Motivation Ability Opportunity (MAO) model as a tool to structure user research around a single behavior to be changed, and to guide subsequent design in prioritizing issues to tackle and ideating ways to tackle them.

Agenda:
6:30PM – Refreshments and Socializing
7:00PM – Start of Sebastian’s talk
8:00PM – End of Meeting

Hope to see you there!

OUR SPECIAL THANKS TO Cambridge Innovation Center (http://cic.us/)

A wonderful space is generously being provided by Cambridge Innovation Center, the area's largest and most popular flexible office space facility designed to meet the needs of small and fast-growing technology-oriented companies.