What we’re about
Behavioral Economics, Behavioral Design, Gamification, Psychology... We explore anything that allows us to make large-scale, positive impact on human behavior. We discuss the emerging efforts of many industries to help people improve their behavior through things like products, services, programs, policy or other experiences.
Building tools and experiences is not enough anymore. We need to take into account the quirky psychology of the human brain.
We cover both:
• Designing explicitly to improve human behaviors (exercise, diet, budgeting, volunteering)
• As well as improving overall engagement & outcomes for any product, service, or program, or policy.
We touch many different subjects: persuasive technology, choice architecture, emotional design, cognitive design, positive psychology, marketing, gameful design, game thinking, copywriting, funnel-optimization, social work, persuasive psychology, behaviorism, cognitive behavioral therapy and many other related topics.
Our methods include presentations, discussions, guest speakers, hack-a-thons, joint projects, and more.
Our founder, Robin Krieglstein, is a pioneer in designing for behavior change with 2 decades in the field. He's CEO of Live Neuron Labs, which has consulted a dozen+ Fortune 500's and large non-profits on large-scale behavior change initiatives. He was a guest researcher with the Stanford Behavior Design Lab with Dr. BJ Fogg. He founded the first gamified, goal-achievement social network and Facebook App, founded the Design Group at LeapFrog toys. He is also an officer of the International Action Design Network.
Premier Sponsors
LIVE NEURON LABS: Thank you to Live Neuron Labs for contributing organization, content, speakers, etc. to make these events possible. Live Neuron Labs is a leading source of consulting, training, and speaking in the field of designing for behavior change. Live Neuron Labs offers a systematic approach that pulls from a variety of cutting-edge science, a diverse set of media techniques, and disciplined execution under real-world project pressures. [www.LiveNeuronLabs.com](http://www.liveneuronlabs.com/)
CAPITAL FACTORY:
Thank you to Capital Factory for sponsoring Action Design ATX. Capital Factory is the center of gravity for entrepreneurs in Texas. They meet the best
entrepreneurs in Texas and introduce them to their first investors, employees,
mentors and customers. To sign up for a Capital Factory coworking membership,
click here.
Upcoming events
1
Better Decisions, Better Year: The Art & Science of Choosing Well
Capital Factory, 701 Brazos St, Austin, TX, USWhat if the most meaningful upgrade you could make this year isn’t a new habit or goal, but learning how to make better decisions?
Join us for a thoughtful, interactive evening exploring how people actually make decisions, and how you can learn to choose more intentionally.
Grounded in behavioral science, we’ll explore:
🧠 How your brain really makes decisions
🔀 Different types of decisions, and why the same strategy doesn’t work for all of them
⚠️ Common decision traps we fall into, especially at the start of a new year
🤖 Using AI to support decision-making
This will be a panel-style conversation with plenty of room for discussion, reflection, and shared insights. Bring your own decision dilemmas and best tips.
This isn’t about finding the perfect choice. It’s about deciding with more clarity, confidence, and self-trust.
ABOUT BESCY
We are Bescy (Behavioral Science + You) https://www.bescy.org/
Every month, we gather to discuss all aspects of designing for behavior change. Join us for lively discussion, networking, presentations, workshops and more!
Be sure to:
- RSVP
- Put this event on your calendar
- Invite friends!
Premier Sponsors:
Live Neuron Labs - [www.liveneuronlabs.com](www.liveneuronlabs.com) - Large-Scale Behavior Change for Good
Thank you to Station Austin for sponsoring Bescy Austin. Station Austin is the center of gravity for entrepreneurs in Texas. They bring together the best entrepreneurs in the state and connect them with their first investors, employees, mentors, and customers. To sign up for a Station Austin membership, click here.16 attendees
Past events
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