Behavioral Economics, Behavioral Design, Gamification, Psychology... We explore anything that allows us to make large-scale, positive impact on people's behavior. We discuss the emerging efforts of many industries to improve the behaviors of people through products, services, programs, and policy.
Building tools and experiences are not enough anymore. We need to take into account the quirky psychology of the human brain and design for it.
Our work spans:
• Designing explicitly to improve human behaviors (exercise, diet, budgeting, volunteering)
• As well as improving overall engagement in any product, service, or program, or policy.
We touch many different subjects: persuasive technology, choice architecture, emotional design, cognitive design, positive psychology, marketing, gameful design, game thinking, copywriting, funnel-optimization, social work, persuasive psychology, behaviorism, cognitive behavioral therapy and many other related topics.
Our methods will include presentations, discussions, guest speakers, hack-a-thons, joint projects and more.
Our founder, Robin Krieglstein, is a pioneer in designing for behavior change with 2 decades in the field. He's CEO ofLive Neuron Labs, which has consulted a dozen+ Fortune 500's and large non-profits on large-scale behavior change initatives. He was a guest researcher with the Stanford Behavior Design Lab with Dr. BJ Fogg. He founded the first gamified, goal-achievement social network and Facebook App, founded the Design Group at LeapFrog toys. He is also an officer of the International Action Design Network.
Pick your favorite social network to be notified of future events on:
CAPITAL FACTORY: Thank you to Capital Factory for sponsoring event space in 2019 for Action Design ATX. Capital Factory is the center of gravity for entrepreneurs in Texas. They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors and customers. www.CapitalFactory.com (https://www.capitalfactory.com/)
LIVE NEURON LABS: Thank you to Live Neuron Labs for contributing organization, content, speakers etc. to make these events possible. Live Neuron Labs is a leading source of consulting, training, and speaking in the field of designing for behavior change. Live Neuron Lab's offers a systematic approach that pulls from a variety of cutting edge science, a diverse set of media techniques, and disciplined execution under real-world project pressures. www.LiveNeuronLabs.com (http://www.liveneuronlabs.com/)