Behavioral Economics, Behavioral Design, Gamification, Psychology... We explore anything that allows us to make large-scale, positive impact on people's behavior. We discuss the emerging efforts of many industries to improve the behaviors of people through products, services, programs, and policy.
Building tools and experiences are not enough anymore. We need to take into account the quirky psychology of the human brain and design for it.
Our work spans:
• Designing explicitly to improve human behaviors (exercise, diet, budgeting, volunteering)
• As well as improving overall engagement in any product, service, or program, or policy.
We touch many different subjects: persuasive technology, choice architecture, emotional design, cognitive design, positive psychology, marketing, gameful design, game thinking, copywriting, funnel-optimization, social work, persuasive psychology, behaviorism, cognitive behavioral therapy and many other related topics.
Our methods will include presentations, discussions, guest speakers, hack-a-thons, joint projects and more.
Our founder, Robin Krieglstein, is a researcher with the Stanford Behavior Design Lab with Dr. BJ Fogg. He has consulted a dozen+ Fortune 500's, founded the first gamified, goal-achievement social network, founded the Design Group at LeapFrog toys and has been working on applying behavioral science to improve human behavior for decades. He is also an officer of the International Action Design Network.