Learn Dr. Stephen Wendel's CREATE Framework for Behavior Change in Products

Learn Dr. Stephen Wendel's CREATE Framework for Behavior Change in Products.

Dr. Stephen Wendel is the founder of our international organization, the Action Design Network, the author of "Designing for Behavior Change", a social scientist, and has led behavior change interventions at companies including HelloWallet and Morningstar. His book "Designing for Behavior Change" is one of the most comprehensive books to date on incorporating Behavioral Economics and Behavioral Science into a software development process.

We are excited to have Rajesh Nerlikar present the CREATE framework to us. Rajesh has worked closely with Dr. Wendel at HelloWallet and Morningstar, where Rajesh was a Senior Product Manager and Director of Workplace Products. Rajesh also served as a Product Manager for OPower. All three of these companies have been on the vanguard of applying behavioral science to their products. Rajesh has years of experience leading product management leveraging these techniques. Rajesh is an independent consultant providing Product Advisory services.

Please join us for this exciting event!