Authors: 100 Things Every Designer Needs to Know About People and more
Details
We're so pleased to welcome:
Dr. Susan Weinschenk, the author of "100 Things Every Designer Needs to Know About People" and
Guthrie Weinschenk, J.D., Behavioral Economist and author of the Behavioral Economics book "I Love You, Now Read This".
They will be sharing their:
Top Five Most Actionable Insights From Behavioral Economics Research
Our speakers have studied hundreds of behavioral economics research papers and advised top brands like Amazon, Best Buy, NASA, Ogilvy. After summarizing their findings in their books, they've identified their top 5 most powerful & actionable findings. Take five giant steps forward leveraging Behavioral Economics in your work in this special event!
About our Distinguished Presenters:
Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, and How To Get People To Do Stuff. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin, and writes two popular blogs — one at the Team W website (www.blog.theteamw.com) and “Brain Wise: Work better, work smarter” for Psychology Today.
Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc. He has a degree in Economics, a law degree, and is a licensed attorney. He consults on Behavioral Science and Behavioral Economics, teaches workshops and gives keynote speeches at business and design conferences. Guthrie is the author of I Love You, Now Read This Book (It’s About Human Decision Making And Behavioral Economics) and is the host of the Human Tech podcast.
Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, and How To Get People To Do Stuff. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin, and writes two popular blogs — one at the Team W website (www.blog.theteamw.com) and “Brain Wise: Work better, work smarter” for Psychology Today.
The Team W, Inc. consults with Fortune 1000 companies, start-ups, governments and non-profits. Their clients include Disney, Zappos, Western Governor’s University, the European Union, Discover Financial, and United Health Care. In addition to consulting The Team W teaches workshops on behavioral science, brain science, and behavioral design.
Links:
Website: https://www.theteamw.com
Susan on twitter: @thebrainlady https://twitter.com/thebrainlady
Guthrie’s Instagram: gu3miles
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Authors: 100 Things Every Designer Needs to Know About People and more