🧠💪 Blending Behavioral Science and Coaching

This week, we'll hear from Erin Laverone, co-founder of the Habit Coach Professionals. This pioneering group is using behavioral science to shake up traditional coaching models.

Over the last three decades there has been a drastic evolution, or rather, a revolution, in nutrition, health, and fitness coaching. No longer are coaches just responsible for handing out personalized macro-friendly meal plans or the perfect periodized cardio and weightlifting regimen for their clients, but there’s suddenly a huge expectation to perform as a coach outside of the gym as well!

In fact, I’d argue that figuring out how to get your clients to the gym in the first place, and how to help them feel good outside of the gym, is probably even more important than their actual performance in the gym!

The real question many of us coaches find ourselves struggling with these days, which is the exact place I found myself years back, is, how do we get our clients to do the things they need, want, and know they should do to achieve their goals when they are not with us for a session — when they are going about the other 165-ish hours of their life without us coaches by their side?!

I found out that the answer lies in understanding and applying behavioral science -- something no one was teaching us coaches in our continuing education opportunities, despite the fact that our literal job these days is to change people's behavior. Hence, why Sam and I founded The Habit Coach Professionals! Join me at Action Design ATX's monthly Meetup on Monday, April 17th, to learn how Habit Coach Pro is bringing behavioral science into the coaching space and changing the industry!

About ADN ATX
Every month, we gather to discuss all aspects of designing for behavior change. Join us for lively discussion, networking, presentations, workshops and more!

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