Ensuring Brand Safety in the Ad Tech Space

The right context can maximize ad effectiveness, while unsafe ad placements can damage a brand’s reputation.
The past 18 months have been full of brand safety controversies. In light of these issues, advertisers are taking several actions to avoid its association with questionable content and stay safe in the digital space.

Hear from our panel of experts about the importance of brand safety, what advertisers, publishers and their partners are doing to be safer moving forward, and what to expect for the near future.

Appetizers and drinks will be provided!

Speakers:

• Shamim Samadi, Co-Founder and Head of Product at Beeswax

https://www.linkedin.com/in/shamimsamadi/

• Milena Markova, Product Management at dailymotion

Milena leads the adSDK product development efforts at dailymotion. She has been driving mobile and video ad monetization and verification product initiatives for the past 8 years across companies such as Flurry, PubMatic, MoceanMobile, Verve Wireless, and IAS. She holds a masters degree in Computer Science, as well as an MBA from NYU.
https://www.linkedin.com/in/milenamarkova/

• Simon Klein, VP Business Development at Teads

Simon is responsible for Teads’ US Business Development efforts along with an emphasis on building strategic publishers partnerships. Simon has more than 10 years of digital media business development, monetization and strategy experience. Prior to joining the US operations, Simon was in charge of Teads Ad Operations & Business Development in France. He is based in New York City.
https://www.linkedin.com/in/simon-klein-56676413/

• Bradley Timmers, Director Product Management at IAS

Brad is IAS's Director of Product Management for brand safety and integrations. Before he was in product management, he was an engineer for ten years. He holds a BS in Computer Science from UNC Chapel Hill and an MBA from Columbia University. His geekdoms include etymology, geography, and European history.
https://www.linkedin.com/in/bradtimmers

• Moderator: Mel Bessaha, SVP Sales at dailymotion

Mel is the SVP of Sales North America at dailymotion. Prior to dailymotion, he worked at Opera Mediaworks (AdColony) where he devised and executed strategies to drive sales of brand and performance mobile media. He has over fifteen years of sales management experience.
https://www.linkedin.com/in/mel-b-0764452/

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This event is co-sponsored by Beeswax and dailymotion

About Beeswax:
Founded by a team of former Google and DoubleClick advertising leaders, Beeswax's groundbreaking Bidder-as-a-Service™ ("BaaS") is the industry's only scalable, customizable, cloud-based programmatic bidder. Powered by BaaS, the Beeswax Programmatic Cloud further extends the impact of its offering by providing sophisticated advertisers the ability to combine and customize best-in-breed solutions from the programmatic ecosystem into a seamless whole without writing code.

About dailymotion:
dailymotion is the video platform for discovering the events and ideas that keep the world surprising and diverse on four main topics: news, sports, music, and entertainment.
dailymotion advertising connects brands with global audiences within premium content across devices.