How to Select CDP & Integrate Adobe Experience Platform?

RSVP Link: https://tinyurl.com/37fj44yw

Did you know Google plans to completely deprecate third-party cookies in the second half of 2024?

How to build a foundation that unifies every customer touchpoint into a centralized profile to provide a personalized customer experience?

How do you personalize (global) content at scale in a cookie-less world?

Customer Data Platform (CDP) is the default answer. CDPs are the single source of truth.

CDPs are engineered to be the brain of the martech stack that creates the organization’s single customer view and generates operational efficiency by enabling data democracy for business users.

Do you know there are different types of CDPs in the market? If you choose the wrong one, you will be wasting your resources.

Customer Data Platform is probably the most important decision your marketing team will make this year.

CDPs ingest and organize data from all kinds of disparate data systems and are vendor-agnostic by design, thereby enabling a best-of-breed technology strategy.

Join us for an exciting and insightful event focused on CDP/AEP.

Moderator:

Sukumar Muthya,
EVP, Ansira

Sukumar Muthya is EVP of Integrated Loyalty Services at Ansira. Sukumar has over 28 years of experience in supply chain & digital marketing space. Sukumar’s expertise is in leading customer engagements, technology strategy & implementation roadmap by working with clients to understand their requirements & translate them to the “best of breed” technology that delivers results to the business. His expertise is in MarTech tools & technologies & leading digital transformation initiatives.

Speakers:

1. Rich Zatcoff
Principal, Pariveda Solutions

Rich led the architecture, development, and implementation of the world’s first and largest B2B implementation of Adobe Experience Platform (AEP) at EY. The AEP implementation has given EY enhanced marketing and account insight and is the foundation for a fully personalized customer experience.

With more than 20 years of experience in consulting & various technology industries, Rich has a wide breadth of knowledge in technical and business architecture, solution design & development, and strategic process improvements.

2. Mike Moore,
Sr. Director, Platforms, Ansira

Mike Moore is a Sr. Director, Platforms at Ansira, a leading Digital Marketing Agency based in Dallas, Texas. Joined Ansira in 2008 developing bespoke solutions that focused on data unification, movement and enrichment; building the foundation for Ansira's Data Platforms COE. Now he leads implementation, administrations, operations, and consulting efforts for Ansira's key Marketing Technology partners.

3. Lokesh Shivalingaiah
Vice President, Enterprise Architecture & Data, TA Digital

Lokesh Shivalingaiah is a highly accomplished digital solutions expert with over 18 years of experience in CMS, CDP, eCommerce, Data, and Enterprise Architecture. His expertise lies in optimizing content management processes, driving eCommerce strategies, harnessing customer data, and architecting scalable solutions.

As a renowned speaker and thought leader, Lokesh has shared his deep insights with practical knowledge to navigate the digital landscape. With a strong passion for innovation and a commitment to excellence, Lokesh continues to shape the future of digital solutions, enabling organizations to achieve sustainable growth and success in the digital era.

RSVP Link: https://tinyurl.com/37fj44yw