Rethinking the AdTech Stack – tag based to tech based

You will hear how to solve one of the biggest problems with the current AdTech stack today: There are too many ad tags running on publisher pages that are slowing down sites, creating bad user experience, and are one of the main causes for the rise of ad blockers.

Speaker: Oded Cohen, Chief Technology Officer, Nativo

Oded is the current CTO of Nativo and has been with the company for the last 6 years. Prior to joining Nativo, Oded worked at MediaMind (later to be acquire and rebranded as Sizmek) for close to 8 years where he filled various engineering positions including Director and VP of Engineering positions. Oded has over 20 years of experience in the tech industry, with emphasis on startups, and close to 15 years in Ad Tech.

Dinner and drinks will be provided by GumGum.

Parking:

Santa Monica Library Parking Garage. An underground parking structure can be accessed from 7th Street between Santa Monica Blvd. and Arizona Ave. The first thirty minutes are free. Rates are $1 per hour for the first two hours and thirty minutes. After that, the rate is $1 per thirty minutes. Weekdays the daily maximum is $10. Weekends the daily maximum is $5. Parking on level P1 is restricted to stays of three hours or less. Parking spaces for those displaying disabled placards or plates are on P1. Visitors parking for three hours or longer should park on levels P2 or P3. The Library and GumGum do not provide validation for parking.

Street-level parking lot. A limited number of metered one-hour parking spaces are available. Entry to the lot is from 7th Street.

Meters. Located on 7th street outside our office.