Cleaning up video ad delivery with the “new VSUITE stack”

The VSUITE standards have helped drive the boom in digital video advertising over the last decade, but have started to face some challenges with the keeping up with the evolving state of technology (growth of mobile, OTT, SSAI, multitude of device/bandwidth profiles, etc.), with delivering required media assets, and with supporting verification & interactivity over more platforms. A general mistrust of VPAID among publishers has also been a major obstacle. This session will go over the features in the new VAST4.x based standards stack (VAST4 + OMID + SIMID – and no VPAID) and provide a suggested roadmap to get to this new stack.

Speaker: Amit Shetty, Sr. Director, Video and Audio products at IAB TechLab

Amit Shetty heads the Video and Audio product initiatives at the IAB TechLab. He joined the Tech Lab with a history of building cloud, mobile and video products in a wide variety of markets. He has worked in Product Management, Marketing, and Engineering roles and has built platforms in standards-based ecosystems at Motive/Nokia (products built on Broadband Forum standards) and InnoPath (products built on Open Mobile Alliance standards). He also worked at Yahoo! where he worked on the Video Player used across all of Yahoo!’s properties. He is a proud Longhorn from the University of Texas at Austin.5 years in Ad Tech.

Dinner and drinks will be provided by GumGum.

Parking:

Santa Monica Library Parking Garage. An underground parking structure can be accessed from 7th Street between Santa Monica Blvd. and Arizona Ave. The first thirty minutes are free. Rates are $1 per hour for the first two hours and thirty minutes. After that, the rate is $1 per thirty minutes. Weekdays the daily maximum is $10. Weekends the daily maximum is $5. Parking on level P1 is restricted to stays of three hours or less. Parking spaces for those displaying disabled placards or plates are on P1. Visitors parking for three hours or longer should park on levels P2 or P3. The Library and GumGum do not provide validation for parking.

Street-level parking lot. A limited number of metered one-hour parking spaces are available. Entry to the lot is from 7th Street.

Meters. Located on 7th street outside our office.