The rise of AI assisted Search Engines and their implications

Join Aji Ghose and Jordan Clive for an interactive meetup where we explore the upheaval going on with search engines and large language models (LLMs) and its implications!

Microsoft's new Bing Chat, powered by GPT-4, signals a new era in search engines. It prompted Google — who had long been dormant — to announce the very next day their AI search system BARD. With the rise of general-purpose and multi-modal LLMs, it's essential to learn how to leverage their capabilities.

We will examine how search engines optimise information retrieval through indexing and ranking algorithms, while LLMs leverage their vast training data and architecture to generate contextually relevant responses. See demos of traditional and LLM search engines to understand their unique processes and productivity increases. We'll also discuss current research on producing accurate AI output and contrast the pernicious aspects of search, advertising, and SEO in an LLM-dominated internet.

Finally, we'll have an open chat about the ethical challenges tied to both technologies, like privacy and fairness. Come ready to share your thoughts and experiences as we learn together about the future of NLP!