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Lighting Diagram for The Coors Light Ad Campaign

From: Kevin Michael S.
Sent on: Friday, August 17, 2012 2:54 AM

Hey Everyone,

My entire production is booked for the Coors Light Ad Campaign that I am shooting this sunday in Los Angeles. I designed a Lighting Diagram to demonstrate the lighting schematic I have envisioned.  I thought this may enlighten some of you on the design of a location lighting large scale production with ProFoto 7B and ProFoto Acute 2R Generators with Beauty Dishes and Strobe heads with 7 Inch Reflectors and a Bounce Reflector.  This lighting scenario is designed to create a very 3-D Style of Cross Lit high drama effect.  We will be shooting from 4pm to 9:30pm to accommodate sunset and dusk. The second image is a creative brief comp from the client to demonstrate the scenario we are aiming to capture.

The Creative Director's Vision is shooting from the perspective from the catcher, with the batter swinging as the pitcher is watching the ball being struck out of AT&T Park.  We are shooting this at a Baseball Field with a very dramatic, highly lit evening look.  We will then be compositing the players, field and pitchers mound into an image of the San Francisco Giants Stadium, and then having my CGI artist (Who is repped by my agency in Barcelona) create a CGI Photographic Illustration turned Mosaic for the final Ad Campaign.
This is a complex project but will be very fun to create and execute.  I wanted to share the process with the group and keep you guys in the loop on the projects I am shooting.

Kevin Michael Schmitz 
Represented by AA Reps, NYC
LA[masked]  NY[masked] 
[address removed]


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