[Workshop for Founders] Uncover What Your Business Is Meant to Be

### A reflective yet practical workshop for founders seeking stronger alignment between purpose and growth

📍 Location: Kübe Coworking, Alvalade, Lisbon
📅 Date: Monday, October 28
🕖 Schedule:

• 19:00 – Welcome & Check-in
• 19:30 – Workshop Start
• 20:30 – Networking & Drinks

👥 Limited to 30 participants
🗣️ Language: English

### ✨ About the Workshop

Every business has a story — but not every founder has the space to reflect on it.
This interactive 90-minute session blends strategy, reflection, and play, helping you uncover how clearly your business communicates its true purpose and value.
Through a creative group exercise inspired by the game “Guess Who?”, you’ll explore your Value Proposition, test how it’s perceived by others, and learn what makes a message truly memorable and aligned with your vision.
You’ll leave with a deeper understanding of:
✅ How to express what makes your brand genuinely unique
✅ Whether your value proposition is as clear to others as it is to you
✅ What connects (or disconnects) your business purpose and growth
✅ How to communicate your brand’s essence in a simple, powerful way

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### 🌱 What You’ll Gain

• A new, outside perspective on your brand’s clarity and impact
• Practical feedback from peers in Lisbon’s business community
• A better sense of alignment between your purpose and your market
• A fun, reflective evening in good company

### 🤝 Why We’re Hosting This

This event is hosted by ADV+, a Lisbon-based strategy and marketing agency helping entrepreneurs grow with clarity, direction, and purpose.
It’s a taste of our Strategy & Positioning method... a 4-phase journey that combines AI tools and human insight to help founders define their business model, target, and roadmap with confidence.

### 🧭 Who Should Join

This workshop is for:

• Founders and entrepreneurs who want to rethink their positioning
• Marketing and brand managers seeking clarity and focus
• Purpose-driven professionals curious about how others perceive their message

Not for those just looking for quick advertising tips... this is for those ready to think deeper and grow consciously.

### 🍷 After the Session

We’ll wrap up at 20:30 with an informal networking at Kübe — stay to connect, share ideas, and continue the conversation.

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Spots are limited to 30 participants — reserve yours early!