What's Your BUSINESS PURPOSE with Patrice Tanaka

Patrice Tanaka is a best-selling author, public speaker on business and life purpose, serial entrepreneur and co-founder of three award-winning, PR & Marketing agencies, and the consultancy, Joyful Planet, focused on building purpose-driven individuals and organizations to help them unleash greater success, fulfillment and joy in their personal lives, workplaces, and communities. As an extension of her work through Joyful Planet LLC, Patrice created the 501c3, Joyful Planet Foundation, which provides pro bono support to non-profit leadership development programs serving diverse, emerging leaders committed to creating an equitable, inclusive, and joyful planet.

Patrice will talk about the two most important things she ever did to unleash greater success, fulfillment, and joy in her personal life, workplace, and communities**: 1) Discovering and operationalizing a “business purpose” for her start-up PR agency** that had them recognized within eight years as the #1 Most Creative PR Agency in the country and, at the same time, the #2 Best Workplace among all agencies; and 2) Discovering and actively living her own “life purpose” to “Choose Joy. Be Mindful of Joy. Share Joy with Others,” which led her to accomplish many things, including co-founding two other PR & Marketing agencies. The last one was one of the “Top 10” largest, independent PR agencies in the country, and the largest, employee-owned firm with 240 employee-owners.

Patrice has been inducted into the PRWeek Hall of Fame and honored by many organizations for creativity, top PR & Marketing campaigns of the year and decade, best workplace, corporate social responsibility, public service, entrepreneurship, mentoring, and commitment to diversity, equity, and inclusion.

Patrice has lived in New York City for most of her adult life but calls Hawaii “home” and she is committed to living her life with the “Aloha Spirit.”