AI in Marketing Workshop

Join us for an immersive workshop on AI in Marketing and discover how Artificial Intelligence can transform your marketing strategies. This interactive, non-technical session is designed for beginners and professionals alike, equipping you with practical insights to leverage AI tools for personalized campaigns, lead generation, and more—no coding required.
Learning Outcomes
By the end of the workshop, you will be able to:

• Explain AI concepts in clear, jargon-free terms and identify relevant AI tools for marketing roles.
• Apply AI solutions to real-world marketing challenges, such as personalizing ad content or optimizing lead generation.
• Evaluate ethical considerations, including privacy and bias, when implementing AI in marketing.

Who Should Attend

• Beginners interested in exploring AI applications in marketing.
• Marketing professionals looking to enhance their strategies with AI tools.
• Anyone curious about how AI can improve campaign effectiveness and customer engagement.

Pre-requisites

• Have access to a laptop.
• Have access to Wi-Fi or data.
• In-person attendance for interactive engagement.