Product Strategy - The Land That Scrum Forgot

Session Summary
The terms product and business strategy are used a lot, often in ways that are distinctly unstrategic. A set of objectives, initiatives, or OKRs while potentially useful, do not form a coherent strategy.

As Product Owners, it is your job to ensure not just that the right product is being built and for whom, but also that there is a viable business model around it, and that there is sufficient uniqueness to allow it to succeed against its competitors. In this interactive talk, we will cover the integrated set of strategic choices Product Owners must make so outthink, and out-deliver, the competition.

This session is for Product Owners, product leaders, and product-focused coaches who enjoy delighting customers with amazing products.

Your Learning Outcomes
After this session you will be able to:

• … explain what a product strategy is, what it is not, and why it is so important to the success of your product
• … describe the high-level choices Product Owners must make to create, and test, a coherent product strategy

About Karim
Karim is a leadership and business agility expert, entrepreneur, author, non-executive director, and international keynote speaker. Over the past 20 years he has worked with some of the most complex agile transformations anywhere in the world.
Karim is one of only a handful of people globally to hold the Certified Agile Leadership (CAL) Educator, Certified Scrum Trainer® (CST), and Certified Enterprise Coach® (CEC) status. He is also an ICF Professional Certified Coach® (PCC),Certified LeadershipAgility® 360 Coach, and holds a master’s degree in Innovation & Entrepreneurship.

He is the creator of the Business Agility Canvas, a widely-used strategic tool for driving agile transformations. He also served as a non-executive director at the Scrum Alliance, and is the author of the best-selling book The 6 Enablers of Business Agility: How to Thrive in an Uncertain World.

Connect with Karim here.