January 7, 2013
Content is King. Making sure your content is high-quality and, most importantly, relevant, can make the difference between success and failure as a startup. Your brand, marketing strategy and product can all be excellent, but without the content to support it, you're likely to lose your customers at the first hurdle.
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I'm currently Head of Client Strategy for one of the large UK affiliate networks and have about 6 years experience in digital marketing. I'm also currently involved with a potential startup, focusing in the travel sector.