Persuasion Agility: Mastering the Art of Influence in Agile

Persuading stakeholders and developers can be challenging, especially when preconceptions and skepticism abound. Resistance to Agile, however misinformed, can be deeply entrenched.

Achieving agility requires successful persuasion from the initiation of change to shifts in behavior and structure. The wrong message can really backfire, so Agile practitioners must excel at persuasion.

We explore the SPIN method, a 4-step approach to persuasion that bypasses resistance.

Objectives
1. Persuade people to alter behaviors or messages that inhibit agility
2. Teach agile ways of working to developers without invoking common misconceptions
3. Record and relate the value of your contributions
4. Effectively convey the value of agility to executives, hiring managers and potential clients