The Feedback, Feedforward Loop of Agile Customer Relationships

As complexity abounds in relationship with customers, understanding their situation and how it develops becomes absolutely essential for anyone working in sales or other customer relations functions.

• What is Feed-Forward and Feed-Back in relation to customers?
• How to develop a culture of constant engagement with the users and customers?
• Practical examples of how it can be done.
• Applying feedback and knowledge about customers in product development and desing.