Starting the Journey toward Freedom at the Deep End – where the Customers are –

We are continuing our webinar series about "The Cold Case for Freedom" on 2024-05-29 at 19:00 CEST, 1 PM EST, the fifth in the series; this time, the webinar is about a proposed strategy to start the journey towards a progressive organization from the customer end. In classic lean fashion start focusing on the customers, put a small team in charge of customer discovery, what are the customers really looking for?

We present some techniques, patterns, and other suggestions for solutions to this enigma and for obtaining quick feedback on the process, visit working as expected? Do we actually engage customers more? Do we get valid input from the customers?

Again, we try to have conversations to obtain different perspectives on the challenges.

1. Why start from the Customer end?
1.1 Customers are always important
1.2 Many organizations know that they could do better here
1.3 The opportunity to get quick feedback is attractive
2. A proposed RoadMap
2.1 Initial quest for engagement
2.2 Collecting micro-narratives
2.3 Extracting and refining objectives
2.4 Adding strategies to obtain objectives
2.5 Building an Impact Matrix to facilitate decision making
3. Some detailed Techniques
3.1 Collecting micronarratives
3.2 Blackboarding
3.3 Impact Matrix

Finally, we will again give a short overview of the concept of a Constitutional Organization, why it can work, why it is valuable, and what it takes.

Come and join us and engage.