The Intersection of Product and Customers

After many years of working the agile and lean way, and hundreds of classes held for people responsible for product development, product-market fit, product- and service discovery, and areas like that, we still see a gaping hole in many organizations. According to the Gartner group about 50-70% of effort in this area is suspected to be wasted, as the stuff developed is something precious few want.

Sometimes people in charge do not know what tools to use to discover the facts, organize their thinking, and prioritize rationally. Sometimes they have not been given the mandate, or if so only in name, and management will at any random moment come skating in on stage and overturn decisions and plans. And finally, some organizations are simply in the old-fashioned headless chicken mode about where their customers are really at these days.

We invite you to a free follow-up on the recent Product Owner courses, framed as a meetup where we will conduct an hour’s free discovery session about the topic with the following agenda:

● The state of the Union, what is the status of how “Products and services match Customers” in organizations, as you see it?
● How did we get here? Where would we have liked to be? Where would we have hated to be?
● Proposed objectives to set for “The Intersection of Product and Customers ”
● Proposed strategies to reach the objectives
● Interviews, collecting micro-narratives
● Refinement sessions, engaging the Stakeholders – business and customers
● Estimation in general
● Impact estimation and visualization
● Reaching executives with this message
● Deep Q&A

We will also explain how we can help you further on your journey into the “Products versus Customers” territory.

Join us for an interesting hour on 2024-09-18 at 19:00 CEST (9 AM EST)