Business Outcomes - From Vision to Measurable

Objective
Help participants define clear, measurable business outcomes that link strategy to daily decisions.
Focus Topics

• Vision → Strategy → Outcomes
• Balanced Scorecard essentials
• Translating goals into metrics

Brief Topics

• Business Model Canvas
• Lean Startup thinking for validation

Hands-On Exercise
Participants work on their own Outcome Map:
1. Define one business goal they are currently pursuing.
2. Identify at least 2 measurable outcomes.
3. Link them to customer and financial impacts.
(If time allows: breakout into small groups to share and refine.)

Reflection

• What’s the difference between goals and outcomes?
• Why we care about outcomes and not outputs
• What do we measure today that doesn’t really matter?

Deliverable: a one-page outcome map template to apply back at work.