How to design digital services in multi-stakeholder environments?

# 25‑minute expert conversation with Aleksandra Masłoń (Service Designer) & Anna Zarudzka (Co‑CEO, Boldare)

Designing a digital service used by citizens, funded by public money, and governed by legal compliance? Sounds complex — because it is.

In this focused, 25-minute session, Aleksandra Masłoń will share how she approaches service design in environments where goals collide, stakeholders speak different “languages,” and success means something different to everyone involved.

During the conversation, Anna Zarudzka will explore with Aleksandra the questions every digital decision-maker should be asking:

• Where do you start when everyone wants something different?
• How do you handle conflicting priorities across public and private actors?
• What does success look like when each stakeholder defines it differently?
• What are the hidden traps in building services “for everyone” — and how can you avoid them?
• What mindset shift is needed in organizations to truly deliver shared digital value?

Who should attend?
C-level and senior leaders (CEOs, CPOs, CTOs, CIOs, Heads of Innovation/Product) working with:

• Citizen-facing or regulation-driven digital platforms
• Public–private product collaborations
• Large, complex stakeholder ecosystems and legacy structures

### About the series:

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