Product Innovation: Crowd vs Expert Product Ideation & Discovery- Dave Sharrock

Product innovation is tough. If you’re just following (closing the gap on) your competitors, how do you stay close with your competition? If you’re the market leader, how do you get ahead of the market? If you want to create the market, how can you uncover the next unanticipated product?

This discussion centers on innovation. The difference between product innovation and process innovation. Starting with ideas around product ideation and discovery, challenging us to think about ideation and discovery in terms of what we can learn from experts and crowds. We will look at different approaches to understanding requirements and uncovering unarticulated needs - those unknown unknowns that make strong product offerings so compelling.

Short bio
Dave helps leaders apply the mindset and practices of Lean and Agile, creating learning organizations that work together to get results, meeting or exceeding customer expectations even in dynamic and unpredictable environments.

Dave is the visionary behind IncrementOne, a consulting and training practice focused on building organizations that use their agile delivery capability to respond quickly to fast-moving, uncertain environments. He has led transformations in numerous industries in the private sector, from financial services to gaming to manufacturing, as well as municipalities, crown corporations, and education in the public sector.

Dave is the only Certified Enterprise Coach (CEC) and Certified Scrum Trainer (CST) in Canada, providing a unique blend of theory and practice to organizations intent on building agility into their business culture.

When Dave isn’t helping clients, he is probably in the mountains near Vancouver, Canada, hopefully not lost.