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Feature vs Component Teams

General Agenda

6:30 - 7:00pm - Open networking & Announcements

7:00 - 8:30pm - Presentation

8:30 - 8:45pm - Q&A, Open networking (hard stop at 8:45pm)



A feature team is a cross-functional and cross-component team that can pull end-customer features from the product backlog and complete them. A component team focuses on the development of a component or subsystem that can be used to create only part of an end-customer feature. Organizations tend to favor component teams, which is a poor long-term bet. In this talk I discuss the trade-offs of feature vs. component teams and provide strategies for how best to blend the two to achieve the fast, flexible flow of features while maintaining the integrity of core components.


Kenny Rubin is Managing Principal of Innolution, a company that provides Scrum and agile training and coaching to help companies develop products in an effective and economically sensible way. A Certified Scrum Trainer, Kenny has trained over 18,000 people on agile and Scrum, Smalltalk development, managing object-oriented projects, and transition management. He has coached over 200 companies, ranging from start-ups to Fortune 10. He is the author of the best-selling book Essential Scrum: A Practical Guide to the Most Popular Agile Process. He was also the first managing director of the worldwide Scrum Alliance.

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  • AgileBill K.

    Excellent talk by a work class speaker. Nice to hear about the other agile groups too.

    January 16, 2013

  • Nancy F.

    Excellent discussion points. Great questions

    January 16, 2013

  • Ken R.

    Hi folks, thanks for attending the discussion last night. As promised, you can download the slides I used at:

    Also, some of what we discussed can be found in Chapters 3 and 12 in my Essential Scrum book.

    Thanks for hosting me!

    January 16, 2013

  • Paul M.

    A number of you all were looking for Automated Testing Engineering folks. I wasn't able to get around to all of you, but this is exactly what my company Beaufort Fairmont ( does - Test Automation. Please feel free to reach out, directly to me.

    1 · January 16, 2013

    • Paul M.

      While I personally haven't integrated automated testing into Informatica's ETL, I can tell you this much... First, Informatica has a number of tools in their product for testing the validity of transformations, test data sets, and the structure/sanity of the DWH. Every system under test is different, but I like to use the path of least resistance whenever possible and built-in mechanisms are generally low resistance. Second, every system has inputs and outputs.

      January 16, 2013

    • Paul M.

      Often, it's easy to dismiss something as "not testable" that has an ugly or invisible interface. Automated testing only requires an input and an output. This is a principle I teach with my training and player/coach engagements. In generally we find (or create) a seam (an input or output) and work from there. I like to say "never underestimate what can be automated." Finally, at Beaufort Fairmont, we have a network of experts we call on for different situations. We're experts in the domain of automated testing. We would leverage on our vast network of experts to provide knowledge related to Informatica and DWH in general. I'll follow-up with you offline, but I wanted to make sure to respond online first. Thanks Abhi!

      January 16, 2013

  • Peter S.

    One of the best meetings ever that I attended. Great talk - Kenny is a terrific guy

    January 16, 2013

  • Gyan G.

    It was a very good presentation

    January 16, 2013

  • Tracey R.

    Great talk about how to organize agile teams. Subject material was fairly deep but very well presented! Thank you!

    January 15, 2013

  • Frank

    Kenny Rubin was great, well thought and applicable info.

    January 15, 2013

  • Sam B.

    Thought provoking presentation. It's always interesting to me to see how Agilists contort themselves to solve wicked problems of large organizations all in the name of defending Agile's ability to "scale". Frankly, I would spend more time simplifying the problems we're trying to solve and come up with simpler solutions. But I wouldn't be able to think, or say, things like that if we didn't have these sorts of stimulating presentations. I'm glad I attended.

    January 15, 2013

  • Cory B.

    Excellent info, great speaker. Will definitely be getting the book and trying to find out how to calculate the Lifecycle Profit.

    January 15, 2013

  • Catherine

    And it looks like there will be pizza! Thanks Kenny!

    January 14, 2013

  • Ken R.

    Hi folks, I will be giving away a copy of my book Essential Scrum: A Practical Guide to the Most Popular Agile Approach to one of the session attendees.

    See you there!

    1 · December 28, 2012

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