Revenue-ready product development

Mapping product requirements for lead-in, retention and expansion

A successful digital product doesn't just satisfy user needs. It generates revenue. Yet the decisions made during discovery and delivery often have no explicit connection to the business model they're meant to support. When the product side doesn't understand the monetisation logic, requirements stay vague, and the software ends up serving users without reliably serving the company's growth.

In this session, Anett Kádár walks you through the revenue motions that shape a product's commercial success, and what they mean for how you define requirements.

What you'll experience

1. Revenue motion walkthrough: A structured overview of the five key motions in product and service sales: lead-in, retention, upsell, downsell, and churn - and how they collectively shape a product's financial success.
2. A glimpse into Revenue Delivery: what are the core processes and tools that shape operational context of product monetization
3. From business model to backlog: How to trace these dynamics back to concrete product requirements, so that business context shapes what gets built.

Take-aways

• A shared vocabulary for revenue motions that bridges the product, business, and commercial sides of your organisation.
• A mental model for evaluating product decisions through the lens of ARR/MRR, churn, and LTV impact.
• A practical approach to writing revenue-aware product requirements for product discovery and delivery.

Who should attend
Product owners, business analysts, agile coaches, and anyone on the product or business side responsible for defining what gets built.

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In person, English speaking event.
No video recording or stream will be made.