A 3-step process for building better products

We are charged with building better products, but what does “better” mean? This is the million- or billion-dollar question we will unpack in this talk. It starts with deeply understanding your customers' wants versus needs, uncovering real problems worth solving, and designing your product for problem/solution fit before product/market fit.
Starting with the problems before solutions sound simple, but simple isn't easy. In this talk, you'll learn the right and wrong ways to uncover problems, extract insights, and turn them into features your customers cannot refuse.

About Ash Maurya

Ash Maurya is the author of two bestselling books, “Running Lean” and “Scaling Lean,” and the creator of the highly popular one-page business modeling tool “Lean Canvas.”
Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs worldwide. Driven by the search for better and faster ways to build successful products, Ash has developed a continuous innovation framework that synthesizes concepts from Lean Startup, business model design, jobs-to-be-done, and design thinking.
Ash is also a leading business blogger, and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold-out workshops around the world and serves as a mentor to several accelerators, including TechStars, MaRS, Capital Factory, and guest lecturers at several universities, including MIT, Harvard, and UT Austin. Ash serves on the advisory board of several startups and has consulted with new and established companies.
Ash lives in Austin, TX.

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